Yazdır

Ders Tanımı

Ders Kodu Yarıyıl T+U Saat Kredi AKTS
MARKETING ETHICS ISL 422 8 2 + 0 2 5
Ön Koşul Dersleri
Önerilen Seçmeli Dersler
Dersin Dili Türkçe
Dersin Seviyesi Lisans
Dersin Türü SECMELI
Dersin Koordinatörü Arş.Gör.Dr. EMRE YILDIRIM
Dersi Verenler
Dersin Yardımcıları
Dersin Kategorisi
Dersin Amacı
In the course of this concept is explored in marketing ethics. The concept and importance of ethics in marketing is examined. The importance of ethics in marketing concepts and legal concepts are examined. concepts of ethics in marketing is focused on how important it is.
Dersin İçeriği
The course content consists of introducing concept of Ethics, Ethics platforms and Ethics marketing, also studying distinctive features of Ethics marketing and developing Ethics marketing strategies.
Dersin Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
1 - To define mobility and ethics marketing concepts. 1 - 2 - 3 - A - C - F -
2 - To identifyet ethics marketing tools and platforms, and analyze the elements of the ethics marketing environment. 1 - 2 - 3 - A - C - F -
3 - To describe and interpret the causes of consumer behavior in ethics marketing environment and develop strategies for the proper market segments 1 - 2 - 3 - 8 - 10 - A - C - F -
4 - To plan and manage ethics location-based marketing strategies. 1 - 2 - 3 - 4 - 8 - A - C - F -
5 - To analyze advertising, communication and permission marketing applications on ethics platforms. 1 - 2 - 3 - 14 - A - C - F -
6 - To develop a business strategy in accordance with aethics marketing campaign. 1 - 2 - 3 - 4 - 8 - 10 - A - C - F -
Öğretim Yöntemleri: 1:Lecture 2:Question-Answer 3:Discussion 8:Group Study 10:Brain Storming 4:Drilland Practice 14:Self Study
Ölçme Yöntemleri: A:Testing C:Homework F:Performance Task

Ders Akışı

Hafta Konular ÖnHazırlık
1 What is ethics? Relationship between Ethics and Morality Ethical Responsibility Relations
2 Responsibility Concepts, Social Responsibility, Social responsibility in marketing, Corporate Social Responsibility
3 Philosophical and Theoretical Perspectives on Ethics
4 Ethical Issues Related to Marketing Ethics Marketing Concept Models
5 Ethical Dilemmas in management
6 Ethics in Marketing Research
7 Sales ETHICS AND PRACTICES
8 Ethics in Marketing Communications and APPLICATIONS
9 Mid-term Exam
10 Competition and Ethics in Marketing
11 Ethical Consumers and Consumer Protection Act
12 Special Topics in Ethics
13 Code of Ethical Business Conduct
14 Ethical Decision Making Process

Kaynaklar

Ders Notu
Ders Kaynakları

Döküman Paylaşımı


Dersin Program Çıktılarına Katkısı

No Program Öğrenme Çıktıları KatkıDüzeyi
1 2 3 4 5
1 Gains the required knowledge in production, marketing, management , accounting and finance. X
2 Can work in teams and share information with team members in tasks of production, marketing, management, accounting and finance. X
3 Identifies and analyzes problems also offers solutions in tasks of production, marketing, management, accounting and finance. X
4 Contributes to projects, takes responsibility and conduct researches in tasks of production, marketing, management, accounting and finance. X
5 Can define goals and objectives of organization in tasks of production, marketing, management, accounting and finance. X
6 Questions the acquired knowledge in tasks of production, marketing, management, accounting and finance. X
7 Believes to adapting new situations and meets the requirements of new tasks of production, marketing, management, accounting and finance. X
8 Can transfer knowledge and recommendations in tasks of production, marketing, management, accounting and finance via using necessery communication tools and a foreign language effectively . X
9 Open to occupational cooperation and sharing in tasks of production, marketing, management, accounting and finance. X
10 Can use necessary information systems in tasks of production, marketing, management, accounting and finance. X
11 Behaves in accordance with social and occupational ethic values in tasks of production, marketing, management, accounting and finance. X
12 Analyses and carries out relations with stake holders in tasks of production, marketing, management, accounting and finance.
13 Follows the innovations and encourages team members in tasks of production, marketing, management, accounting and finance. X
14 Questions the position of the organization and offers suggestions in tasks of production, marketing, management, accounting and finance. X

Değerlendirme Sistemi

YARIYIL İÇİ ÇALIŞMALARI SIRA KATKI YÜZDESİ
AraSinav 1 45
Odev 1 25
KisaSinav 1 15
KisaSinav 2 15
Toplam 100
Yıliçinin Başarıya Oranı 50
Finalin Başarıya Oranı 50
Toplam 100

AKTS - İş Yükü

Etkinlik Sayısı Süresi(Saat) Toplam İş yükü(Saat)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 1 16
Mid-terms 1 10 10
Assignment 2 10 20
Performance Task (Application) 1 15 15
Final examination 1 20 20
Toplam İş Yükü 129
Toplam İş Yükü /25(s) 5.16
Dersin AKTS Kredisi 5.16
; ;