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Ders Tanımı

Ders Kodu Yarıyıl T+U Saat Kredi AKTS
PUBLIC RELATIONS PLANNIG AND COMMUNICATION MANAGEMENT HIR 505 0 3 + 0 3 6
Ön Koşul Dersleri
Önerilen Seçmeli Dersler
Dersin Dili Türkçe
Dersin Seviyesi Yüksek Lisans
Dersin Türü SECMELI
Dersin Koordinatörü Doç.Dr. CENGİZ ERDAL
Dersi Verenler
Dersin Yardımcıları
Dersin Kategorisi Alanına Uygun Temel Öğretim
Dersin Amacı

The main goal of this course is to provide learners to gain public relations process and plan with theory and practice.

Dersin İçeriği

Students will learn about how to plan public relations programmes and stages and relationships between media, corporate communication, perception management and persuasion.

Dersin Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
1 - Defines the stages of public relations plan. 1 - 2 - 3 - 10 - A - C - D -
2 - Defines the tools used in public relations campaigns. 1 - 2 - 10 - A - C - D -
3 - Apprehend relations between public relations and media. 1 - 2 - 3 - 8 - 10 - A - C - D -
4 - Specify a target for public relations campaigns. 1 - 2 - 3 - 9 - A - C - D -
5 - Specify audience for public relations campaigns. 1 - 2 - 3 - A - C - D -
6 - Do situation analysis 1 - 2 - 3 - 4 - A - C - D -
7 - Know perception management?s and persuasion?s factors 1 - 2 - 3 - A - C - D -
8 - Grasp corporate communication. 1 - 2 - 3 - 16 - A - C - D -
9 - Recognize of the importance of budgeting and sourcing for public relations campaigns. 1 - 2 - 3 - 4 - A - C - D -
Öğretim Yöntemleri: 1:Lecture 2:Question-Answer 3:Discussion 10:Brain Storming 8:Group Study 9:Simulation 4:Drilland Practice 16:Project Based Learning
Ölçme Yöntemleri: A:Testing C:Homework D:Project / Design

Ders Akışı

Hafta Konular ÖnHazırlık
1 Introduction
2 Effective organization management I
3 Effective organization management II
4 Public Relations and decision taking I
5 Public Relations and decision taking II
6 Strategy creating
7 Planning - I
8 Planning -II
9 Practice I
10 Practice II
11 Evaluation I
12 Evaluation II
13 Project presentations of Students I
14 Project presentations of Students II

Kaynaklar

Ders Notu

Halkla ilişkiler ve iletişim yönetiminde mükemmellik – James E. Grunig

Ders Kaynakları

İrfan Erdoğan (2008), Teori ve Pratikte Halkla İlişkiler, Ankara.

Jack Z. Sissors ve Lincoln Bumba (1989). Advertising Media Plannig, NTC Business Books
Alison Theaker ( 2012). The Public Relations Handbook, Routledge


Döküman Paylaşımı


Dersin Program Çıktılarına Katkısı

No Program Öğrenme Çıktıları KatkıDüzeyi
1 2 3 4 5
1 To evaluate the public relations and advertising activities with a critical point of view. X
2 To develop a capacity of analytic thinking on public relations and advertising X
3 To analyze the target audience on the basis of public relations and advertising activities. X
4 To follow the new developments on corporate communication. X
5 To act with the consciousness of the execution on new public relations and advertising understandings based on information communication technologies X
6 To be aware of the fact that increasing the quality on public relations and advertising is important. X
7 To consider the ethical values while using media vehicles on creating public relations and advertising activities. X
8 To embrace the public relations and advertising profession as a lifestyle X
9 To Apprehend the importance of PR for image, reputation and brand X

Değerlendirme Sistemi

YARIYIL İÇİ ÇALIŞMALARI SIRA KATKI YÜZDESİ
AraSinav 1 50
KisaSinav 1 10
Odev 1 15
ProjeTasarim 1 25
Toplam 100
Yıliçinin Başarıya Oranı 50
Finalin Başarıya Oranı 50
Toplam 100

AKTS - İş Yükü

Etkinlik Sayısı Süresi(Saat) Toplam İş yükü(Saat)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 3 48
Mid-terms 1 15 15
Quiz 1 5 5
Assignment 1 10 10
Project / Design 1 15 15
Final examination 1 20 20
Toplam İş Yükü 161
Toplam İş Yükü /25(s) 6.44
Dersin AKTS Kredisi 6.44
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