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Ders Tanımı

Ders Kodu Yarıyıl T+U Saat Kredi AKTS
STRATEGIC MARKETING ISL 420 8 2 + 0 2 5
Ön Koşul Dersleri
Önerilen Seçmeli Dersler
Dersin Dili Türkçe
Dersin Seviyesi Lisans
Dersin Türü SECMELI
Dersin Koordinatörü Doç.Dr. HAYRETTİN ZENGİN
Dersi Verenler
Dersin Yardımcıları Res.Asst.Emre YILDIRIM
Dersin Kategorisi
Dersin Amacı
The main purpose of this course is to improve strategic perspective in the marketing area
Dersin İçeriği
In this course, strategic topics will be covered as fallowings
Dersin Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
1 - Interprets strategic thinking and strategic perspective 1 - 2 - 3 - A - C - D -
2 - Explains strategic marketing planning 1 - 3 - 12 - 15 - C - D -
3 - Carries out SWOT analysis and formulates marketing programs 1 - 3 - 8 - 10 - 14 - A - C - F -
4 - Explains competitive analysis and privides examples from the marketing practices 1 - 2 - 3 - 12 - A - C -
5 - Does customer analysis and develops market segmentation choices 1 - 2 - 3 - 12 - 14 - A - C -
6 - Explains the concept of positioning and provides examples in regard to its implementation 1 - 2 - 3 - 12 - A - C -
7 - Analysez and interprets marketing strategies 1 - 3 - 12 - A - C - F -
8 - Examines product life cycle stages and develops suitable marketing strategies 2 - 3 - 12 - 14 - A - C - F -
9 - Explains the concept of performance evaluation and implements the evaluation process 1 - 3 - 15 - A - C -
10 - Carries out sector analyses and drive conclusions from this analysis 3 - 12 - A - C -
Öğretim Yöntemleri: 1:Lecture 2:Question-Answer 3:Discussion 12:Case Study 15:Problem Solving 8:Group Study 10:Brain Storming 14:Self Study
Ölçme Yöntemleri: A:Testing C:Homework D:Project / Design F:Performance Task

Ders Akışı

Hafta Konular ÖnHazırlık
1 Strategic Thinking
2 Strategic Marketing Targets
3 Strategic Analiysis and Market (Profit) Opportunities
4 Corporate Analiysis
5 Customer Analiysis
6 Market Opportunities Measurement and Market Atractiveness Analiysis
7 Competitiveness, Corporate Advantage and Value Creation Strategies
8 Marketing Strategies
9 MİDTERM EXAM
10 Marketing Strategies for Emerging Markets
11 Marketing Strategies for Mature Markets
12 Marketing Strategies for Decreasing Markets and Crises
13 Marketing Strategies in terms of Market Positioning
14 Application of Marketing Strategies

Kaynaklar

Ders Notu
Ders Kaynakları

Döküman Paylaşımı


Dersin Program Çıktılarına Katkısı

No Program Öğrenme Çıktıları KatkıDüzeyi
1 2 3 4 5
1 Gains the required knowledge in production, marketing, management , accounting and finance. X
2 Can work in teams and share information with team members in tasks of production, marketing, management, accounting and finance. X
3 Identifies and analyzes problems also offers solutions in tasks of production, marketing, management, accounting and finance. X
4 Contributes to projects, takes responsibility and conduct researches in tasks of production, marketing, management, accounting and finance. X
5 Can define goals and objectives of organization in tasks of production, marketing, management, accounting and finance. X
6 Questions the acquired knowledge in tasks of production, marketing, management, accounting and finance. X
7 Believes to adapting new situations and meets the requirements of new tasks of production, marketing, management, accounting and finance. X
8 Can transfer knowledge and recommendations in tasks of production, marketing, management, accounting and finance via using necessery communication tools and a foreign language effectively . X
9 Open to occupational cooperation and sharing in tasks of production, marketing, management, accounting and finance. X
10 Can use necessary information systems in tasks of production, marketing, management, accounting and finance. X
11 Behaves in accordance with social and occupational ethic values in tasks of production, marketing, management, accounting and finance. X
12 Analyses and carries out relations with stake holders in tasks of production, marketing, management, accounting and finance. X
13 Follows the innovations and encourages team members in tasks of production, marketing, management, accounting and finance. X
14 Questions the position of the organization and offers suggestions in tasks of production, marketing, management, accounting and finance. X

Değerlendirme Sistemi

YARIYIL İÇİ ÇALIŞMALARI SIRA KATKI YÜZDESİ
AraSinav 1 35
Odev 1 35
PerformansGoreviUygulama 1 15
PerformansGoreviSeminer 1 15
Toplam 100
Yıliçinin Başarıya Oranı 60
Finalin Başarıya Oranı 40
Toplam 100

AKTS - İş Yükü

Etkinlik Sayısı Süresi(Saat) Toplam İş yükü(Saat)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 2 32
Mid-terms 1 10 10
Assignment 1 10 10
Performance Task (Application) 1 10 10
Performance Task (Seminar) 1 10 10
Final examination 1 15 15
Toplam İş Yükü 135
Toplam İş Yükü /25(s) 5.4
Dersin AKTS Kredisi 5.4
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