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Ders Tanımı

Ders Kodu Yarıyıl T+U Saat Kredi AKTS
INTERNATIONAL MARKETING ISL 429 7 2 + 0 2 5
Ön Koşul Dersleri
Önerilen Seçmeli Dersler
Dersin Dili Türkçe
Dersin Seviyesi Lisans
Dersin Türü SECMELI
Dersin Koordinatörü Dr.Öğr.Üyesi KAZIM MERT
Dersi Verenler
Dersin Yardımcıları Res.Asst.Merve TÜRKMEN
Dersin Kategorisi
Dersin Amacı
Introducing fundamentals and functions of international marketing, training students for the skills of implementing the necessary practices.
Dersin İçeriği
international marketing, environmental factors, international marketing research, breaking into international marlets, product strategies, price strategies, promotion strategies, distribution strategies, multinational companies.
Dersin Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
1 - defines international marketing and global marketing 1 - 2 - 14 - A - C -
2 - defines environmental factors affecting international marketing by giving examples 1 - 2 - 14 - A - C -
3 - defines international marketing mix 1 - 2 - 14 - A - C -
4 - informs about breaking into international markets 1 - 2 - 14 - A - C -
5 - explains the role of culture in international marketing by showing examples 1 - 2 - 3 - 4 - A - C -
6 - gives information about the entry strategies into international markets 1 - 2 - 3 - 4 - A - C - F -
7 - applies the pricing strategies in international marketing context 1 - 3 - 5 - 12 - A - C - F -
8 - Designs and applies internationa marketing 1 - 3 - 4 - 8 - A - C - D -
Öğretim Yöntemleri: 1:Lecture 2:Question-Answer 14:Self Study 3:Discussion 4:Drilland Practice 5:Demonstration 12:Case Study 8:Group Study
Ölçme Yöntemleri: A:Testing C:Homework F:Performance Task D:Project / Design

Ders Akışı

Hafta Konular ÖnHazırlık
1 definition of international marketing
2 environmental factors affecting international marketing- Economic environment
3 environmental factors affecting international marketing- Cultural environment
4 environmental factors affecting international marketing- Politic and legal environment
5 environmental factors affecting international marketing- Technological environment
6 international marketing research
7 breaking into international markets strategies
8 product strategies in international marketing
9 Mid-term exam
10 price strategies in international marketing
11 promotion strategies in international marketing
12 distribution strategies in international marketing
13 organization and control of international marketing
14 multinational companies

Kaynaklar

Ders Notu
Ders Kaynakları

Döküman Paylaşımı


Dersin Program Çıktılarına Katkısı

No Program Öğrenme Çıktıları KatkıDüzeyi
1 2 3 4 5
1 Gains the required knowledge in production, marketing, management , accounting and finance. X
2 Can work in teams and share information with team members in tasks of production, marketing, management, accounting and finance. X
3 Identifies and analyzes problems also offers solutions in tasks of production, marketing, management, accounting and finance. X
4 Contributes to projects, takes responsibility and conduct researches in tasks of production, marketing, management, accounting and finance. X
5 Can define goals and objectives of organization in tasks of production, marketing, management, accounting and finance. X
6 Questions the acquired knowledge in tasks of production, marketing, management, accounting and finance. X
7 Believes to adapting new situations and meets the requirements of new tasks of production, marketing, management, accounting and finance. X
8 Can transfer knowledge and recommendations in tasks of production, marketing, management, accounting and finance via using necessery communication tools and a foreign language effectively . X
9 Open to occupational cooperation and sharing in tasks of production, marketing, management, accounting and finance. X
10 Can use necessary information systems in tasks of production, marketing, management, accounting and finance. X
11 Behaves in accordance with social and occupational ethic values in tasks of production, marketing, management, accounting and finance. X
12 Analyses and carries out relations with stake holders in tasks of production, marketing, management, accounting and finance. X
13 Follows the innovations and encourages team members in tasks of production, marketing, management, accounting and finance. X
14 Questions the position of the organization and offers suggestions in tasks of production, marketing, management, accounting and finance. X
15

Değerlendirme Sistemi

YARIYIL İÇİ ÇALIŞMALARI SIRA KATKI YÜZDESİ
AraSinav 1 50
Odev 1 30
PerformansGoreviUygulama 1 10
PerformansGoreviAraziCalismasi 1 10
Toplam 100
Yıliçinin Başarıya Oranı 50
Finalin Başarıya Oranı 50
Toplam 100

AKTS - İş Yükü

Etkinlik Sayısı Süresi(Saat) Toplam İş yükü(Saat)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 2 32
Mid-terms 1 10 10
Assignment 1 10 10
Performance Task (Application) 1 10 10
Performance Task (Field Study) 1 10 10
Final examination 1 15 15
Toplam İş Yükü 135
Toplam İş Yükü /25(s) 5.4
Dersin AKTS Kredisi 5.4
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