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Ders Tanımı

Ders Kodu Yarıyıl T+U Saat Kredi AKTS
ADVERTISING AND PROMOTION ISL 427 7 2 + 0 2 5
Ön Koşul Dersleri
Önerilen Seçmeli Dersler
Dersin Dili Türkçe
Dersin Seviyesi Lisans
Dersin Türü SECMELI
Dersin Koordinatörü Dr.Öğr.Üyesi AYHAN SERHATERİ
Dersi Verenler Dr.Öğr.Üyesi AYHAN SERHATERİ
Dersin Yardımcıları Res.Asst.Emre YILDIRIM
Dersin Kategorisi
Dersin Amacı
The main purpose of this course is to improve advertising and promotion perspective in the marketing area
Dersin İçeriği
İn this course, advertising and promotion topics will be covered as fallowings
Dersin Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
1 - To improve Media Planning Capabilities 1 - 4 - 5 - 14 - A - C -
2 - To distinguish how to chose an advertisment medium 1 - 4 - 5 - 8 - 14 - A - C -
3 - To improve communication skills 1 - 4 - 5 - 8 - 14 - A - C -
4 - To improve public relations and publicity 1 - 4 - 5 - 8 - 14 - A - C -
5 - To apply advertising skills in marketing 1 - 4 - 5 - 8 - 14 - A - C -
6 - to identify advertisement effectiveness measurement 1 - 4 - 5 - 8 - 14 - A - C -
7 - 1 - 2 - 3 - 4 - 8 - A - C - F -
8 - 1 - 2 - 3 - 4 - 8 - A - C - F -
9 - 1 - 2 - 3 - 4 - 8 - A - C - F -
10 - 1 - 2 - 3 - 4 - 8 - A - C - F -
11 - 1 - 2 - 3 - 4 - 8 - A - C - F -
12 - 1 - 2 - 3 - 4 - 8 - A - C - F -
13 - 1 - 2 - 3 - 4 - 8 - A - C - F -
14 - 1 - 2 - 3 - 4 - 8 - A - C - F -
15 - 1 - 2 - 3 - 4 - 8 - A - C - F -
Öğretim Yöntemleri: 1:Lecture 4:Drilland Practice 5:Demonstration 14:Self Study 8:Group Study 2:Question-Answer 3:Discussion
Ölçme Yöntemleri: A:Testing C:Homework F:Performance Task

Ders Akışı

Hafta Konular ÖnHazırlık
1 İntroduction to Advertising and Promotion
2 Cultur, Public and İdentitiy
3 İnteractivity and Change
4 Human Society
5 Customer Behavior
6 Life Style
7 Team of the Advertising
8 Promotion: Advertising, Public Relations, Sales Promotion, and Publicity
9 MIDTERM EXAM
10 Communication Process
11 Management of Relationships
12 Media Planning
13 Management of Perceptions
14 Action Plan for Promotion

Kaynaklar

Ders Notu
Ders Kaynakları

Döküman Paylaşımı


Dersin Program Çıktılarına Katkısı

No Program Öğrenme Çıktıları KatkıDüzeyi
1 2 3 4 5
1 Gains the required knowledge in production, marketing, management , accounting and finance. X
2 Can work in teams and share information with team members in tasks of production, marketing, management, accounting and finance. X
3 Identifies and analyzes problems also offers solutions in tasks of production, marketing, management, accounting and finance. X
4 Contributes to projects, takes responsibility and conduct researches in tasks of production, marketing, management, accounting and finance. X
5 Can define goals and objectives of organization in tasks of production, marketing, management, accounting and finance. X
6 Questions the acquired knowledge in tasks of production, marketing, management, accounting and finance. X
7 Believes to adapting new situations and meets the requirements of new tasks of production, marketing, management, accounting and finance. X
8 Can transfer knowledge and recommendations in tasks of production, marketing, management, accounting and finance via using necessery communication tools and a foreign language effectively . X
9 Open to occupational cooperation and sharing in tasks of production, marketing, management, accounting and finance. X
10 Can use necessary information systems in tasks of production, marketing, management, accounting and finance. X
11 Behaves in accordance with social and occupational ethic values in tasks of production, marketing, management, accounting and finance. X
12 Analyses and carries out relations with stake holders in tasks of production, marketing, management, accounting and finance. X
13 Follows the innovations and encourages team members in tasks of production, marketing, management, accounting and finance. X
14 Questions the position of the organization and offers suggestions in tasks of production, marketing, management, accounting and finance. X
15 X

Değerlendirme Sistemi

YARIYIL İÇİ ÇALIŞMALARI SIRA KATKI YÜZDESİ
AraSinav 1 40
Odev 1 30
Odev 2 30
Toplam 100
Yıliçinin Başarıya Oranı 50
Finalin Başarıya Oranı 50
Toplam 100

AKTS - İş Yükü

Etkinlik Sayısı Süresi(Saat) Toplam İş yükü(Saat)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 2 32
Mid-terms 1 10 10
Assignment 2 15 30
Final examination 1 10 10
Toplam İş Yükü 130
Toplam İş Yükü /25(s) 5.2
Dersin AKTS Kredisi 5.2
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