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Ders Tanımı

Ders Kodu Yarıyıl T+U Saat Kredi AKTS
BRAND COMMUNICATION AND MANAGEMENT HIR 527 0 3 + 0 3 6
Ön Koşul Dersleri
Önerilen Seçmeli Dersler
Dersin Dili Türkçe
Dersin Seviyesi Yüksek Lisans
Dersin Türü SECMELI
Dersin Koordinatörü Doç.Dr. CENGİZ ERDAL
Dersi Verenler Doç.Dr. CENGİZ ERDAL
Dersin Yardımcıları
Dersin Kategorisi Alanına Uygun Öğretim
Dersin Amacı

To give an ides of the importance of branding.

Dersin İçeriği

Branding as a strategic management. Phases of branding Branding, image and reputation.

Dersin Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
1 - 1 - 2 - 3 - 10 - 12 - A - C - D -
2 - 1 - 2 - 3 - 10 - 12 - A - C - D -
3 - 1 - 2 - 3 - 10 - 12 - A - C - D -
Öğretim Yöntemleri: 1:Lecture 2:Question-Answer 3:Discussion 10:Brain Storming 12:Case Study
Ölçme Yöntemleri: A:Testing C:Homework D:Project / Design

Ders Akışı

Hafta Konular ÖnHazırlık
1 Introduction
2 History of branding
3 Brand and branding in today's world
4 Brand and communication
5 Elements of brand communication
7 Midterm Exam
8 Strategic management in brand communication
6 Strategy, Tactic and Planning
9 Case studies from Turkey regarding brand management-1
10 Case studies from Turkey regarding brand management-2
11 Case studies from the world regarding brand management-1
13 Student presentations-1
14 Student presentations-2
12 Case studies from the world regarding brand management-2

Kaynaklar

Ders Notu
Ders Kaynakları

Döküman Paylaşımı


Dersin Program Çıktılarına Katkısı

No Program Öğrenme Çıktıları KatkıDüzeyi
1 2 3 4 5
1 To evaluate the public relations and advertising activities with a critical point of view. X
2 To develop a capacity of analytic thinking on public relations and advertising X
3 To analyze the target audience on the basis of public relations and advertising activities. X
4 To define the elements of field research on public relations and advertising areas. X
5 To follow the new developments on corporate communication. X
6 To act with the consciousness of the execution on new public relations and advertising understandings based on information communication technologies X
7 To be aware of the fact that increasing the quality on public relations and advertising is important. X
8 To consider the ethical values while using media vehicles on creating public relations and advertising activities. X
9 To embrace the public relations and advertising profession as a lifestyle X
10 To Apprehend the importance of PR for image, reputation and brand X

Değerlendirme Sistemi

YARIYIL İÇİ ÇALIŞMALARI SIRA KATKI YÜZDESİ
AraSinav 1 50
KisaSinav 1 10
Odev 1 10
ProjeTasarim 1 30
Toplam 100
Yıliçinin Başarıya Oranı 50
Finalin Başarıya Oranı 50
Toplam 100

AKTS - İş Yükü

Etkinlik Sayısı Süresi(Saat) Toplam İş yükü(Saat)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 2 32
Mid-terms 1 10 10
Quiz 1 5 5
Assignment 1 5 5
Project / Design 1 20 20
Final examination 1 20 20
Toplam İş Yükü 140
Toplam İş Yükü /25(s) 5.6
Dersin AKTS Kredisi 5.6
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