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Ders Tanımı

Ders Kodu Yarıyıl T+U Saat Kredi AKTS
POLITICAL COMMUNICATION CAMPAIGNS HIR 509 0 3 + 0 3 6
Ön Koşul Dersleri
Önerilen Seçmeli Dersler
Dersin Dili Türkçe
Dersin Seviyesi Yüksek Lisans
Dersin Türü SECMELI
Dersin Koordinatörü Prof.Dr. METİN IŞIK
Dersi Verenler
Dersin Yardımcıları Res. Ass. Damla Karsu Cesur
Dersin Kategorisi
Dersin Amacı
This lecture aims to give theory and practice of political communication within chronological and media perspective. On the other hand discussions of the course will continue researching, discussing and designing political communication campaigns.
Dersin İçeriği
political communication
Political advertising
media and political communication
politcal advertising and analysis of campaigns
study on the political campaignc on a chronological way
Dersin Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
1 - valid for all weeks 1 - 2 - 16 - A - C - D -
Öğretim Yöntemleri: 1:Lecture 2:Question-Answer 16:Project Based Learning
Ölçme Yöntemleri: A:Testing C:Homework D:Project / Design

Ders Akışı

Hafta Konular ÖnHazırlık
1 Theoretical base and inrtoduction to the lecture
2 Introduction to the political science, hegemony, state, society
3 Ancient times and political communication; analysis of the regimes
4 Political communication in Middle and New Ages; analysis of the regimes
5 Analysis of the regimes in modern world
6 Presentations
7 Political communication, Political actors; The connections among the political actors, intitutions and society
8 Types of political communication and their functions
9 Political campaigns in historical development
10 Steps in campaigns
11 Presentations
12 Polical marketing and advertisind in mainstream and critical media st.
13 Book report
14 Institutionalized political communication and screened politics

Kaynaklar

Ders Notu Aysel Aziz, Siysal İletişim
Ferruh Uztuğ, Siyasal İletişim
Emine Yavaşgel, Siyasi iletişim
David Thomson, Siyasi Düşünce Tarihi
Ayferi Göze, Siysai Düşünceler tarihi
Eser Köker, Politikanın İletişimi İletişimin Politikası, Vadi Yayınları, Ankara, 1998.
John Keane, Medya ve Demokrasi, Ayrıntı Yay., 1993
Süleyman Irvan (Der.), Medya, Kültür, Siyaset, Ark Yay., 1997.
Ders Kaynakları

Döküman Paylaşımı


Dersin Program Çıktılarına Katkısı

No Program Öğrenme Çıktıları KatkıDüzeyi
1 2 3 4 5
1 To evaluate the public relations and advertising activities with a critical point of view. X
2 To develop a capacity of analytic thinking on public relations and advertising X
3 To analyze the target audience on the basis of public relations and advertising activities. X
4 To define the elements of field research on public relations and advertising areas. X
5 To follow the new developments on corporate communication. X
6 To act with the consciousness of the execution on new public relations and advertising understandings based on information communication technologies X
7 To be aware of the fact that increasing the quality on public relations and advertising is important. X
8 To consider the ethical values while using media vehicles on creating public relations and advertising activities. X
9 To embrace the public relations and advertising profession as a lifestyle X
10 To Apprehend the importance of PR for image, reputation and brand X

Değerlendirme Sistemi

YARIYIL İÇİ ÇALIŞMALARI SIRA KATKI YÜZDESİ
AraSinav 1 80
Odev 1 20
KisaSinav 1 0
SozluSinav 1 0
AraSinav 2 0
Toplam 100
Yıliçinin Başarıya Oranı 50
Finalin Başarıya Oranı 50
Toplam 100

AKTS - İş Yükü

Etkinlik Sayısı Süresi(Saat) Toplam İş yükü(Saat)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 3 48
Mid-terms 1 15 15
Quiz 1 10 10
Assignment 1 15 15
Oral Examination 1 10 10
Final examination 1 15 15
Toplam İş Yükü 161
Toplam İş Yükü /25(s) 6.44
Dersin AKTS Kredisi 6.44
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