Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
---|---|---|---|---|---|
Communıcatıon and Advertısıng | SAU 256 | 0 | 2 + 0 | 2 | 5 |
Ön Koşul Dersleri | |
Önerilen Seçmeli Dersler | |
Dersin Dili | Türkçe |
Dersin Seviyesi | Lisans |
Dersin Türü | Seçmeli |
Dersin Koordinatörü | Öğr.Gör. GÖKÇE BÜYÜKŞENGÜR |
Dersi Verenler | |
Dersin Yardımcıları | |
Dersin Kategorisi | Genel Eğitim |
Dersin Amacı | This course provide to students, knows basic elements of communication and be able to use it and knows to institutional communication and advertising. |
Dersin İçeriği |
# | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
---|---|---|---|
1 | Identify basic elements of communication | Lecture, Discussion, Drilland Practice, | Testing, Homework, |
2 | Distinguish and knows the of communication | Lecture, Question-Answer, Discussion, Drilland Practice, | Testing, Homework, |
3 | Uses communication informations in his/her field. | Lecture, Question-Answer, Discussion, Drilland Practice, Role Playing, Case Study, | Testing, Homework, |
4 | Knows information about advertising history. | Lecture, Question-Answer, Demonstration, | Testing, Homework, |
5 | Explain relation between development of mass communication and development of advertising. | Lecture, Question-Answer, Discussion, Brain Storming, | Testing, Homework, |
6 | Knows famous advertises in history of advertising | Lecture, Question-Answer, Demonstration, | Testing, Homework, |
Hafta | Ders Konuları | Ön Hazırlık |
---|---|---|
1 | Concept and Definition of communication | |
2 | Process and Models of Communication | |
3 | Institutional Communication | |
4 | Concept and Development of Mass Communication | |
5 | Concept and Development of Mass Communication | |
6 | Mass Communication and Advertising | |
7 | The History of Advertising | |
8 | Advertising in Turkey | |
9 | Advertising in Turkey | |
10 | Famous ads and masters | |
11 | Famous ads and masters | |
12 | Famous ads and masters | |
13 | Famous ads and masters | |
14 | Famous ads and masters |
Kaynaklar | |
---|---|
Ders Notu | |
Ders Kaynakları |
Değerlendirme Sistemi | |
---|---|
Yarıyıl Çalışmaları | Katkı Oranı |
1. Ara Sınav | 30 |
1. Kısa Sınav | 20 |
1. Ödev | 30 |
1. Sözlü Sınav | 20 |
Toplam | 100 |
1. Yıl İçinin Başarıya | 60 |
1. Final | 40 |
Toplam | 100 |
AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
---|---|---|---|
Course Duration (Including the exam week: 16x Total course hours) | 16 | 2 | 32 |
Hours for off-the-classroom study (Pre-study, practice) | 16 | 2 | 32 |
Mid-terms | 1 | 10 | 10 |
Quiz | 1 | 5 | 5 |
Assignment | 1 | 20 | 20 |
Oral Examination | 1 | 10 | 10 |
Final examination | 1 | 4 | 4 |
Toplam İş Yükü | 113 | ||
Toplam İş Yükü / 25 (Saat) | 4,52 | ||
Dersin AKTS Kredisi | 5 |