Ders Akışı

Hafta Konular ÖnHazırlık
1 Basic marketing concepts and principles, the importance of marketing
2 Basic Marketing Approaches
3 Marketing Information System and Marketing Research
4 Product and Brand Management-Basic Concepts
5 Strong / New Product / service and Brand Creation Process
6 Consumer Markets and Consumer Behaviors
7 Marketing Communication Elements (Advertisement, Public Relations, Sales Promotion, Personal Sales), Market Segmentation, Target Market Selection, Positioning and Sales Forecasts
8 Distribution Channels and Logistics
9 Strategic Marketing, Marketing Strategies
10 Marketing Technologies, Social Media, CRM
11 Marketing R & D and Innovation
12 Marketing and Competition, Global Marketing
13 Case Studies
14 Case Studies

Kaynaklar

Ders Notu
Ders Kaynakları

Uluslararası Pazarlama Yönetimi, Beta Yayınevi, 2010, Mehmet Karafakioğlu, ISBN: 9789753958609

 

Marka Yönetimi ve Pazarlama Stratejileri, 2011, Nobel Akademik Yayıncılık, S. Bora Çavuşoğlu, ISBN: 9786053441564

 

Uluslararası Pazarlama Karması ve Yönetimi, 2012, Ekin Yayınevi, Ömer Akat, ISBN: 9786055335427

 

Strategic Marketing Management, 8th Edition, 2014, Alexander Chernev and Philip Kotler

 

Principles of Marketing 16th Edition, 2015, Philip T. Kotler, Gary Armstrong

ISBN-13: 978-0133795028

 

Global Marketing Management 8th Edition,  Warren J. Keegan, ISBN-13: 978-0136157397

 

BÜTÜNLEŞİK REKLAM, TUTUNDURMA VE PAZARLAMA İLETİŞİMİ, 2016, Nobel Akademik Yayıncılık, R. Gülay Öztürk, ISBN: 978-605-320-397-1


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